Tunisia is known for its natural beauty, from its Mediterranean coastline to its deserts and forests. Yet this beauty is increasingly overshadowed by one visible and persistent problem waste. On February 14, a date usually associated with romantic love, Tunisians across the country are reclaiming the day to express a deeper form of affection love for their land.

This national initiative, launched by the citizen movement Solution and Action الحل و العمل, aims to organize the largest coordinated cleanup operation Tunisia has ever seen. More than a symbolic gesture, it is a practical response to a shared problem, grounded in collective responsibility and direct action.

The choice of Valentine’s Day is deliberate and meaningful. Few people know that Pope Gelasius the First, who formalized Saint Valentine’s Day in the fifth century, was of Tunisian origin from the Jelassi family. By reconnecting with this historical detail, the initiative reframes the day as one of civic and environmental love rooted in Tunisian identity.

What distinguishes this movement is its use of technology to enable participation. Through an interactive application, citizens can choose where and how they want to contribute whether by joining cleanup teams supporting logistics or making donations. The initiative is deployed across multiple regions of the country and participants can consult the interactive map to find nearby locations and join local actions. This digital coordination transforms individual goodwill into collective and measurable impact.

@solution.and.acti2
www.solutionandaction.com
♬ original sound – Solution and Action

Behind the initiative is Firas Mezghani, an entrepreneur driven by problem solving and civic impact. In 2021, during the Covid pandemic, he developed Covidar, a national telemedicine application that served thousands of patients across Tunisia and was featured in national news. The project demonstrated how technology combined with urgency and purpose can address critical societal needs. Today, Mezghani applies the same long term and solution oriented approach to environmental action.

The founders of Solution and Action are clear about one thing a country does not change in a single day. Real transformation is a long process that requires consistency discipline and everyday commitment. This initiative is designed as the starting point of a lasting movement that encourages citizens to adopt daily habits of cleanliness and responsibility so that Tunisian streets neighborhoods and public spaces can gradually regain their beauty.

Solution and Action is conceived as a national and sustainable effort rather than a one time event. It is already active in several regions and is structured to grow over time through regular actions community engagement and partnerships.

The movement also openly calls on investors institutions companies and individuals who wish to contribute financially or technically. Support can take many forms funding equipment providing materials offering logistics expertise or sharing technical know how. Every contribution is considered a concrete step toward building cleaner cities and a more responsible civic culture.

At its core Solution and Action represents a new form of civic engagement. Instead of focusing on complaints or endless diagnosis the movement operates on a simple principle identify major problems and act immediately while committing to long term change. Asked what Solution and Action means the answer is simple it is Tunisia itself. It reflects how Tunisians operate every day by finding solutions to their problems and taking action to overcome them.

This philosophy is further articulated through its platform
https://www.solutionandaction.com/en

This initiative is not only about collecting waste. It is about rebuilding trust in collective effort and proving that when Tunisians unite around solutions and sustain their actions over time meaningful change becomes possible.

Clean Tunisia